Sales Executive

Our client Berger Paints Kenya Limited is looking for a driven Sales Executive to help grow our market presence and strengthen customer relationships across the region..The Sales Executive will be responsible for driving revenue growth within the paint manufacturing business by developing new business opportunities, managing and growing an existing portfolio of dealers, distributors and contractors, and ensuring the achievement of sales targets within an assigned territory. The role requires a self-driven, target-oriented professional with a strong existing network within the paint and coatings industry, who can hit the ground running with minimal onboarding time.

Key Responsibilities

1. Identify, develop and secure new business opportunities among paint dealers, distributors, hardware stores, contractors and institutional/project clients within the assigned territory.
2. Manage, retain and grow relationships with existing dealers and distributors to increase volume and value of sales.
3. Achieve and exceed monthly, quarterly and annual sales targets and revenue budgets as set by management.
4. Develop and execute territory sales plans, mapping out dealer coverage routes and prioritising high-potential accounts.
5. Provide technical product guidance and after-sales support to dealers and contractors, including colour, coverage and application advice.
6. Monitor competitor activity, pricing, promotions and new product launches, and report market intelligence to management.
7. Negotiate pricing, credit terms and trade discounts within approved company policy.
8. Follow up on debt collection and ensure dealers operate within agreed credit limits and payment terms.
9. Coordinate with the marketing team on dealer branding, point-of-sale materials, product launches and promotional campaigns.
10. Prepare and submit accurate, timely sales reports, forecasts.
11. Maintain an up-to-date database of dealers, distributors, contractors and key industry contacts within the territory.
12. Handle and resolve customer complaints and quality-related queries promptly, liaising with technical/production teams where necessary.

1. Diploma or Bachelor's degree in Sales, Marketing, Business Administration or a related field.
2. A minimum of 5 - 6 years' proven experience in a Sales Executive or similar field sales role.
3. Prior work experience within the paint manufacturing industry is an added advantage.
4. Demonstrable, established network and database of paint dealers, distributors, contractors and other relevant industry contacts.
5. Aged between 30 and 40 years.
6. Immediate availability strongly preferred.
7. Valid driving licence with a clean driving record; willingness to travel extensively within the assigned territory.