Sales Coordinator
About the Role
Our client Berger Paints Kenya Limited is looking for a sales coordinator to support their sales department.The Sales Coordinator will support the sales function by managing the company's social media and digital marketing activities, producing marketing and branding materials, and providing day-to-day administrative and coordination support to the sales team. The role combines marketing/creative responsibilities with sales support duties such as customer follow-up, reporting and site visits, and is best suited to an organised, creative and flexible individual who can work across both functions.
Key responsibilities
Marketing & Social Media
- Manage and grow the company's social media platforms (e.g. Facebook, Instagram, LinkedIn, TikTok, X) through consistent, engaging content.
- Plan and execute online and offline marketing campaigns and promotions in support of sales targets and product launches.
- Design marketing and branding materials; social media graphics, posters, banners, brochures, price lists and point-of-sale materials — using relevant design software.
- Monitor social media engagement, respond to customer queries/comments, and track performance metrics, reporting insights to management.
- Coordinate photography/video content and other creative assets for campaigns, product promotions and events.
- Keep the company website and digital platforms up to date with current products, pricing and promotions where applicable.
- Stay abreast of digital marketing trends and competitor marketing activity, recommending improvements to the company's approach.
Sales Coordination & Support
- Provide administrative and coordination support to the sales team, including preparation of quotations, sales orders and correspondence.
- Follow up with customers on orders, deliveries, payments and general queries to ensure high levels of customer satisfaction.
- Compile and maintain accurate sales reports, dealer/customer records and marketing activity reports for management review.
- Coordinate diaries, meetings, trade events and dealer/customer engagements for the sales team.
- Conduct site visits to dealers, contractors, customers and project sites as required, including for branding, promotions or market activation activities.
- Liaise between the sales, marketing and production/logistics teams to ensure smooth order processing and timely delivery.
- Assist in organising trade shows, dealer meetings, product launches and promotional events.
- Perform any other related duties as assigned by the Sales Manager.
Requirements
- Diploma or Bachelor's degree in Marketing, Communications, Business Administration or a related field.
- Proven practical experience managing company social media platforms and digital marketing activities.
- Good knowledge and hands-on experience in both online and offline marketing management.
- Graphic design skills, with proficiency in relevant design software (e.g. Canva, Adobe Photoshop, Illustrator, or similar).
- Prior experience supporting a sales team through customer follow-up, reporting and administrative coordination.
- Flexible and willing to conduct site visits when required.
- Immediate availability strongly preferred.
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