FMCG Activation Representative (Onboarding & Trader Acquisition)

Our client is looking for 20 Retail Activation Representatives responsible for driving top-of-funnel adoption of an online B2B platform. The primary mandate is to identify, register, and onboard general trade (GT) retail shop owners and informal traders who have never utilized online retail platfoms. Beyond app installation, the Activation Representative is accountable for walking merchants through the product catalog, conducting live pitch demonstrations, and ensuring that newly activated traders place their initial commercial order on the platform within 7 days of onboarding.

Key Duties & Responsibilities

1. Merchant Sourcing & Mapping: Conduct daily field mapping to locate unactivated retail shopkeepers, kiosks, and general trade merchants within assigned QuickMart branch geofences.
2. App Installation & Setup: Register new traders on the online platform using mobile digital KYC and onboarding tools, targeting 500+ new outlet activations per month across the network.
3. App Training & Adoption: Deliver practical, one-on-one app walkthroughs for shop owners, educating them on digital catalog browsing, order placement, and order tracking.
4. First-Order Facilitation: Drive activation quality by guiding shopkeepers through placing their first commercial order immediately upon app installation (targeting ≥80% first-order conversion rate within 7 days).
5. Route Execution & Discipline: Maintain daily geofenced route discipline, completing a minimum of 35-40 structured trader visits per day.
6. Zero-Cash SOP Compliance: Strictly enforce TradeIQ's Zero-Cash Mandate, ensuring all merchant orders are processed through M-Pesa or integrated digital till payment solutions.
7. Market Intelligence: Collect baseline competitive data during merchant visits, including current supply sources, pricing benchmarks, and brand preferences.

1. Education: Diploma or Bachelor's Degree in Business Administration, Marketing, Sales, or related field.
2. Experience: Minimum of 1-2 years of hands-on experience in field activations, app onboarding, or direct sales within General Trade (GT), FMCG, or B2B e-commerce platforms.
3. Core Competencies: Proven ability to persuade traditional shopkeepers to adopt digital technology; strong communication and interpersonal skills in Swahili and English.
4. Technical Proficiency: Proficiency in operating Android smartphone apps, digital mapping tools, and mobile payment interfaces.

Training & Placement

All candidates will undergo 1 month training and the successful will be deployed in the various branches across the Country